Note: reference as per source type, e.g. book, journal article, webpage
Lumen learning, Evolution of the marketing orientation, viewed 7 October 2018, <https://courses.lumenlearning.com/boundless-marketing/chapter/evolution-of-the-marketing-orientation/>.
Figure 1. Economies of Scale (Author Year)
- In the reference list, reference the source where the figure, graph or table is located. e.g. if it is in a book, reference the whole book; if it is on a website, reference the website.
- Number the figures for your own document, do not use figure number from the original source.
- For multiple authors check the author layout table for in-text and reference list format