Author, AA, Author, BB & Author, CC Year, ‘Title of article’, Title of Journal, vol. x, no. x, pp. xxx–xxx, viewed Day Month Year, <doi: xxxxxx>.
Fulgoni, GM 2018, 'Are you targeting too much? effective marketing strategies for brands', Journal of Advertising Research, vol. 58, no. 1, pp. 8-11, viewed 15 August 2018, <doi: 10.2501/JAR-2018-008>.
Author, AA, Author, BB & Author, CC Year, ‘Title of article’, Title of Journal, vol. x, no. x, pp. xxx–xxx.
Kumar, V 2018, 'A theory of customer valuation: concepts, metrics, strategy, and implementation', Journal of Marketing, vol. 82, no. 1, pp. 1-19.
Kumar (2018) believes that ...or (Kumar 2018, p. 5). or Kumar (2018, p.5) states...
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