Steps for conducting company research
Determine whether the company is public or private
Public companies are listed on the stock exchange (see ASX company list). They release detailed information on a quarterly basis and are easier to research.
Private companies are not listed on the stock exchange. They are not required to release information about themselves publicly and can be challenging to research.
Subsidiaries are companies whose voting stock is more than 50% owned by a controlling (or parent) company. Parent companies are not required to report on each of their subsidiaries, so these can be challenging to research.
Find annual and company reports (public companies)
Locate details of company ownership and structure
Find financial data on a company
Locate key competitors or compare companies
Search for current news about a company
Find scholarly or peer-reviewed articles about a company
When you’re conducting company research, don’t forget to:
- Explore key competitors
- Look at the company’s website to see what information is available, such as history or press releases
- See what information is available through the company’s social media sites
- Research the industry in which the company operates