Ethics helps us ask the right questions when using generative AI (GenAI). As GenAI becomes more embedded in our lives, we need to consider how it affects people, systems, and the planet.
This guide introduces key ethical principles that support responsible use of GenAI.
North: Human Dignity & Agency
Does the AI treat people as more than data points and protect their agency and consent?
South: Transparency & Accountability
Is it clear when AI is being used, how decisions are made, and who is responsible if something goes wrong?
East: Stewardship & Sustainability
What resources will this use and how can we reduce the footprint?
West: Justice & Equity
Who could be disadvantaged by this system, and how will we detect and reduce that?
Centre: Purpose & Flourishing
Does this help people learn, create and participate, without eroding human judgement or community?