Benchmarking is the process of evaluating the performance of one entity in relation to other similar entities using standard measures (Reznik-Zellen, 2016).
Benchmarking allows you to determine whether your papers are actually well cited by comparing the citations your papers have received with those papers of a similar age AND in the same subject area or in the same journal.
It is necessary to benchmark research performance within the context of same subject areas because publication rates and citation behavior can vary considerably from discipline to discipline, document type and over time. Research performance can be compared at various levels - individual, institutional, national and international.
Questions you can answer by benchmarking: a sample.
InCites is a customized, web-based research evaluation tool that allows users to analyze institutional productivity and benchmark output against peers worldwide. InCites is produced by Thomson Reuters and uses citation data generated from Web of Science and Journal Citation Reports.