Dictionaries
Some examples of the hundreds of dictionaries available via e-Reference collections
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eReference Collections - Key Marketing Resources
Identify the keywords and phrases you will use in your search for information on your topic. Use dictionaries and encyclopaedias and your textbook to define your keywords, or get brief information about a topic.
Gale Virtual Reference Library - see Business
Oxford Reference - Economics and Business
SAGE eReference - Business and Management
New Palgrave Dictionary of Economics Online - a comprehensive 8 volume work that is updated quarterly.
Blackwell Reference Online - Business and Management
Browsing the shelves
| Advertising | 659 |
| Consumer behaviour | 658.8342 |
| Internet Marketing | 658.872 |
| Marketing | 658.8 |
| Marketing Research | 658.83 |
| Target Marketing | 658.8 |
Dictionaries and Encyclopedias
Some examples of the hundreds of encyclopedia available via e-Reference collections
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